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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. A product innovation charter is valuable for which of the following reasons?

A) To identify new product project risks, contingency plans and financials
B) To provide focus and direction for a new product concept
C) To clarify new product project purpose and team member roles and responsibilities
D) To define the new product project milestones and detailed team deliverables

2. You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?

A) 900.000 units
B) 600.000 units
C) 800.000 units
D) 700.000 units

3. The role responsible for estabilishing the product innovatio process and for ensuring its quality and consistency and ongoing training in its application is called:

A) Process champion
B) Process owner
C) Process manager
D) Process developer

4. In evaluation product opportunities, which of the following is a financial method for evalutaion?

A) Time to market
B) Strategic alligment
C) Return of investment
D) Technical feasibility

5. Ensuring, over time, that a product (or group of products) or services meets the needs of customers by continuosly monitoring and modifying elements of the marketing mix is generally the role of a ....:

A) General manager
B) Marketing manager
C) Project manager
D) Product manager

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