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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A) Preference Center link and physical mailing address
B) Preference Center link and a link to the business website
C) Business name and a link to the business website
D) Business name and physical mailing address

2. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A) The wind relationship links Subscriber Key to Subscribers on Email Address
B) The triggered Send Data Extension data extension template was used.
C) The data extension is located in the Salesforce Data Extensions folder.
D) The data extension is located in the Synchronized Data Extensions folder.

3. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

A) Distributed Marketing Sends.
B) Field Level Encryption.
C) List Sending
D) Tokenized Sending

4. Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A) Account Send Summary Report
B) Campaign Email Tracking Report
C) Email Performance Over Time Report
D) Email Send Report

5. A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

A) Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
B) Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
C) The consultant should enable deep linking in Marketing Cloud Connect configuration.
D) The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.

Solutions: