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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

A) Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
B) Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
C) Share the rules and guidelines as a comment on their post and monitor for future violations.
D) Remove the member from the group and delete all comments and posts from the last 30 days.

2. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

A) Number of comments
B) Members who invited friends
C) New members over time
D) Posts created by administrators

3. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Define partnership criteria with key food and beverage influencers
B) Decide on the target audience and which platforms to use to reach them
C) Determine launch goals and milestones to achieve
D) Review existing channel performance and replicate strategy

4. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Review data for insights into high-performing content in the community.
B) Research popular content themes that may be relevant to the community.
C) Ask community members to share their most memorable community posts.
D) Survey community members for their most frequently asked questions about content themes.

5. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Approve the post with a warning to the celebrity
B) Treat the celebrity according to the policy of the group
C) Decline the post with feedback to educate the celebrity on the group policy
D) Adjust the rules to allow political content and generate more group engagement
E) Approve the post and close commenting to prevent political discussion

Solutions: