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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A) Aggressively push back against criticism.
B) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
C) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
D) Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.

2. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) Low probability, high potential damage
B) High probability, high potential damage
C) Low probability, low potential damage
D) High probability, low potential damage

3. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) prepare for a broad range of crises and the financial, organizational, and technical factors.
B) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
C) focus on crises common to the industry of the organization and the media management plan.
D) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.

4. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
B) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
C) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
D) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.

5. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.
B) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
C) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
D) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.

Solutions: