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GInI CInP Exam Syllabus Topics:

GInI Certified Innovation Professional (CInP) Sample Questions:

1. A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers are segmented according to what?

A) Their tastes - what they like and dislike.
B) The particular outcome each segment seeks.
C) Their lifestyles.
D) Various demographic factors.

2. " Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to
______ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned. " Select one correct answer from the list:

A) generate media buzz about
B) run technical validation testing on
C) market test
D) run price elasticity studies on

3. The point of the Mid Zone of Innovation is to increase a business' what?

A) Chances of executing a new technology correctly.
B) Overall profit margin on a new innovation.
C) Chances of commercial success with a new innovation.
D) Overall brand impact with a new innovation.

4. In Trendcasting, trends can only be extrapolated so far, otherwise their projections are subject to gross error.
Select one correct answer from the list:

A) Their projections are subject to gross error
B) A competitor might beat us to market with a particular innovation
C) We begin to scare people in the business with wild utopian and dystopian scenarios
D) Our business might experience more success and growth than it can handle

5. A seventh step for projects in the Front End is for teams to further validate and scope the opportunity they are pursuing - something they should be in a position to do at this point. This involves the team conducting analyses to understand where they are with their knowledge of the opportunity, including what three considerations? " Select one correct answer from the list:

A) The number of existing customers involved, the scale a new technology may be able to achieve, and the price that customers will be willing to pay for that.
B) The scope of the issue involved, the scale a solution may be able to achieve, and the financial return that can be expected from that.
C) The amount of media hype involved, the scale a new brand may be able to achieve, and the financial outlay required to realize that.
D) The interest of the stakeholders involved, the scale the business may be able to achieve, and the added brand equity that can be expected from that.

Solutions: