Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Marketing Contacts, Leads and Segments | 25% | - Create and manage contacts and leads - Lead scoring and qualification - Build static and dynamic segments |
| Topic 2: Configure and Manage Core Dynamics Marketing | 25% | - System navigation and settings - User roles and security - Marketing calendar and workspace |
| Topic 3: Create and Execute Marketing Campaigns | 25% | - Manage email marketing and templates - Automate workflows and customer journeys - Design multi-channel campaigns |
| Topic 4: Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Integrate with Dynamics CRM - Analyze campaign performance |
| Topic 5: Event Management and Budgeting | 15% | - Set up and manage events/webinars - Manage media plans and rate cards - Track marketing budgets and expenses |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
What type of account should you use to track the costs of marketing supplies?
- A. Bank account
- B. Asset account
- C. Expense account
- D. Cost of Goods Sold account
Correct Answer: C 🗳️
You are creating an item for Microsoft Dynamics Marketing to use when invoicing expenses that are not associated with items or services.
What should you do?
- A. Set the item type to Standard Item.
- B. Restrict the item for use by your company.
- C. Set the item as the default item.
- D. Set the item type to Items/Services.
Correct Answer: B 🗳️
You create an event in Microsoft Dynamics Marketing.
Which date range specifies the period during which contacts can register for the event?
- A. exhibit start and end dates
- B. event start and end dates
- C. item start and end dates
- D. registration start and end dates
Correct Answer: B 🗳️
You hire a vendor to send holiday cards to all contacts processed by a marketing campaign during a specific time period.
Which campaign element should you use to track the vendor name and time period?
- A. activity
- B. component
- C. file
- D. job
Correct Answer: C 🗳️
You need to associate a market segment with a specific advertising vendor.
What should you do?
- A. Create a campaign and add the market segment to it.
- B. Create the market segment and add a media outlet to it.
- C. Create the market segment and add a campaign to it.
- D. Create a media outlet and add the market segment to it.
Correct Answer: A 🗳️
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