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Oracle 1Z1-1031 Exam Syllabus Topics:

SectionObjectives
Data Onboarding and Integration- Data sources and ingestion methods
- Data governance and privacy considerations
Implementation and Configuration- Tagging and BlueKai integration
- Site and server data collection methods
Activation and Reporting- Reporting and analytics insights
- Data activation workflows
Oracle Marketing Cloud Data Management Platform Overview- Platform capabilities and use cases
- Architecture and components
Audience Management- Category and taxonomy configuration
- Segment creation and management

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Exact number of users that will be classified into each category
B) Total volume of categories that they anticipate in their taxonomy
C) Offline file structure and content
D) Granularity of taxonomy categories


2. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Desktop and mobile web sites
B) Hybrid apps using a web view
C) Native apps using BlueKai SDKs without web view
D) Native apps using BlueKai SDKs using web view
E) OTT box without web view


3. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps use different delivery methods.
B) You cannot create a single campaign to deliver to multiple app partners.
C) The apps are ranked different priorities.
D) The apps support different IDs.
E) The apps receive data via different win frequencies.


4. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Mobile direct ingest
B) Asynchronous javascript tag
C) Image pixel
D) User data API


5. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Audience Discovery Report
B) Buyer Exchange Report
C) Media Discovery Report
D) Funnel Analysis Report
E) Audience Usage Report
F) Campaign Activity Report


Solutions:

Question # 1
Answer: A,B,D
Question # 2
Answer: A,B,D
Question # 3
Answer: A
Question # 4
Answer: A,D
Question # 5
Answer: C

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