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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A) Import and merge existing records from all systems to Marketing Cloud Account Engagement
B) Import and merge existing records from all systems to Salesforce
C) Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
D) Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.

2. What are available Data Formats in Marketing Cloud Account Engagement Form Fields

A) Text
B) Phone
C) Email with valid mail server
D) Password
E) Number
F) Email
G) Date
H) Email not from ISPs and free email providers

3. There is Custom Field Type in Marketing Cloud Account Engagement called Date

A) True
B) False

4. What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A) Trigger, activity and check
B) Trigger, listen and check
C) Trigger, action and rule
D) Trigger, activity and rule

5. What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A) Add emails to campaign start displaying engagement history metrics on campaigns.
B) Add engagement history metrics related lists to campaign page layouts.
C) Add engagement history lightning component to lead & contact page layouts.
D) Add engagement history activity related lists to lead & contact page layouts.

Solutions: