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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?

A. %%vawp%%
B. %%view_online%%
C. %%view_as_webpage%%
D. %%view_email_url%%

Question 2

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?

A. Create and execute a SQL Query against the _Click data view
B. Create and execute a Subscriber Engagement report
C. Create and execute a Data Filter on the _Click data view
D. Create and execute a Tracking Extract

Question 3

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

A. Contact Data using Synchronized Data Sources
B. Journey Data using CRM Report Import Activity to Salesforce Data Extension
C. Contact Data mapped through Salesforce Marketing Cloud Profile Attributes
D. Journey Data queried from main data extension

Question 4

An organization wants transactional password reset emails to be delivered immediately, even during large marketing campaigns involving millions of promotional emails. Which recommendation should the consultant make?

A. Deliver transactional emails through Journey Builder batch schedules.
B. Schedule password reset emails every fifteen minutes.
C. Place transactional and marketing sends in the same Send Classification.
D. Configure transactional messaging separately from bulk marketing sends.

Question 5

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

A. Custom profile and subscription centers will not be required.
B. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
C. Existing accounts cannot be upgraded to Multi-Org.
D. Once an account is upgraded to Multi-Org, it cannot be turned off.

Solutions: