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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

A) Import File Activity > Send Email
B) File Transfer Activity > Send Email
C) File Transfer Activity > Import File Activity > Send Email
D) Import File Activity > File Transfer Activity > Send Email

2. When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

A) A call to action can be text or an image based button
B) Text buttons receive more clicks than graphics
C) A call to action below the fold performs best
D) A call to action should be direct and action-oriented

3. A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

A) Import Activity Interaction
B) Import Subscriber Wizard
C) Manual Data Filter Refresh
D) Data Extract Activity Interaction

4. Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?

A) System Preferences
B) Subscriber Attributes
C) Subscriber Key
D) Primary Key

5. Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

A) Filter Activity
B) Random Split
C) Decision Split
D) Engagement Split

Solutions: