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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Consent13%- Consent record management
  • 1. Creating, managing, and updating consent records
    - Consent banners
    • 1. Configuring consent banners on marketing landing pages and external pages
      - Platform consent objects
      • 1. Purpose and relationships of consent objects
        - Consent management concepts
        • 1. Role of consent in customer engagement and compliance
          Topic 2: Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
          • 1. Impact of marketing automation design decisions on platform consumption and usage
            • 2. Consumption-based entitlements
              - CRM data ingestion and activation
              • 1. CRM objects and records
                • 2. Audience segmentation, activation, and content personalization
                  • 3. Actionable Lists
                    - Data 360 data object concepts
                    • 1. Connecting, harmonizing, unifying, and activating customer data
                      • 2. Audience segmentation and content personalization
                        - Identity Resolution
                        • 1. Configuring Identity Resolution
                          • 2. Linking multiple data sources into a unified profile
                            Topic 3: Platform Setup & Governance13%- Business Units and governance
                            • 1. Content and user governance using roles and Enhanced CMS Workspaces
                              • 2. Business Unit requirements
                                - Marketing Cloud Next environment setup
                                • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                  - Domain authentication and authorization
                                  • 1. Self-service domain authentication
                                    • 2. Domain authorization for branded, authenticated email delivery
                                      Topic 4: Agentforce & AI Innovation11%- Marketing agents
                                      • 1. Audience segmentation
                                        • 2. Campaign creation
                                          • 3. Content generation
                                            - Conversational messaging
                                            • 1. Customer engagement and response handling
                                              • 2. Ongoing interactions across messaging channels
                                                - Predictive AI
                                                • 1. Selecting appropriate predictive AI features
                                                  Topic 5: Campaign Design, Flow Orchestration & Content30%- Flow orchestration
                                                  • 1. Flow types
                                                    • 2. Trigger conditions
                                                      • 3. Flow configuration settings
                                                        • 4. Flow elements and logic for business processes and messaging
                                                          - Personalization
                                                          • 1. Handlebars
                                                            • 2. Content variations
                                                              • 3. Merge fields
                                                                • 4. AMPscript
                                                                  • 5. Repeaters
                                                                    - Landing pages
                                                                    • 1. Components and configuration required to build landing pages
                                                                      - Activation templates
                                                                      • 1. Selecting appropriate contact point values
                                                                        • 2. Configuring activation templates
                                                                          - Messaging data sources
                                                                          • 1. Selecting appropriate data sources for personalized customer data
                                                                            Topic 6: Analytics & Performance Insights8%- Marketing insights
                                                                            • 1. Surfacing marketing data and insights across the Salesforce platform
                                                                              - Reporting and analytics
                                                                              • 1. Selecting pre-built dashboards for reporting requirements

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