Pass Salesforce MKT-101 PDF Dumps | Recently Updated 157 Questions
Updated Test Engine to Practice MKT-101 Dumps & Practice Exam
To pass the Salesforce MKT-101 exam, you need to have a solid understanding of the key concepts and best practices in customer journey planning and analysis. You should also be familiar with the various tools and features available in Marketing Cloud, such as email marketing, mobile messaging, social media, and web personalization. In addition, you should be able to apply your knowledge and skills to real-world scenarios, such as creating personalized journeys for different customer segments and analyzing campaign performance metrics.
NEW QUESTION # 53
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
- A. Is the data file a delta or a historical file?
- B. Will the data file be placed on the SFTP at the same time daily?
- C. Does someone need to be notified if an error happens on import?
- D. Will the file have more than 5,000 rows?
- E. Does the data extension have a data relationship?
Answer: A,B,C
NEW QUESTION # 54
NTO just hired a new associate whose ...email is going to start creating and deploying the companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers
- A. subject line
- B. from name
- C. hyperlinks
- D. send count
Answer: A,B
NEW QUESTION # 55
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers
- A. The email will avoid detecting by various SPAM filters.
- B. A custom text version will be sent with your HTML email.
- C. An auto-generated text version will be sent with your HTML email.
- D. Open and click activity are tracked in either version.
Answer: C,D
NEW QUESTION # 56
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
- A. The Send is paused unit is approved again.
- B. The originally approved version of the email will besent.
- C. The send is canceled when the approval is withdrawn.
Answer: C
NEW QUESTION # 57
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A Private Domain should be applied to the parent business unit.
- B. A Private Domain should be applied to the child business unit.
- C. A new Sender Authentication Package should be used for NTO.
- D. A Sender Authentication Package should be used for CloudKicks.
Answer: D
Explanation:
To use a custom sending domain and maintain deliverability for Cloud Kicks, Northern Trail Outfitters should use a Sender Authentication Package (SAP) for Cloud Kicks. A SAP is a tool that allows marketers to authenticate their emails with their own domain name and branding elements, such as links and images. A SAP also helps improve deliverability by increasing sender reputation and avoiding spam filters.
A new SAP for NTO is not needed, as they already have one for their existing brand. A private domain is not recommended for Cloud Kicks, as it does not provide full authentication or branding benefits as a SAP does. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
NEW QUESTION # 58
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Request a Private Domain to be added to the existing business unit.
- B. Create a new business unit for the new brand.
- C. Implement a new SSL Certificate for the new brand.
- D. Request a second SAP for the existing business unit.
Answer: B
NEW QUESTION # 59
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing
Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?
- A. Automation Studio Schedule Starting Source
- B. Journey Builder Fire Event Entry Source
- C. Journey Builder Import Activity Entry Source
- D. Automation Studio File Drop Starting Source
Answer: D
NEW QUESTION # 60
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?
- A. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- B. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
- C. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- D. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
Answer: D
NEW QUESTION # 61
A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?
- A. Journey Builder
- B. Behavioral Triggers
- C. Automation Studio
Answer: A
NEW QUESTION # 62
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
- A. Fire Event
- B. File Transfer
- C. Import File
Answer: B
NEW QUESTION # 63
A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?
- A. Template Send
- B. Automated Send
- C. Triggered Send
- D. Send Email
Answer: D
NEW QUESTION # 64
NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form,NTO would like to require email address and reply date and response for subscriber's completing the form, how should NTO will set the data extension
- A. crate a data extension with email address reply date and responsefields as null able
- B. create a dataextension with email address as non-nullable and reply date and response fields as nullable
- C. create the data extension with email address as the primary key and reply date and response fields as nullable
- D. create a data extension with email address, reply date and response fields as non-null able
Answer: D
NEW QUESTION # 65
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?
- A. Filtered Group
- B. List Detective
- C. Smart Capture
- D. Publication List
Answer: A
NEW QUESTION # 66
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Attribute Groups
- B. Data Filters
- C. Publication Lists
- D. Query Activities
Answer: B
NEW QUESTION # 67
A marketer wants to send the same email with the same send properties in several automation. Which activity should be
created within Automation studio?
- A. Template send
- B. Automated send
- C. Send email
- D. Triggered send
Answer: C
NEW QUESTION # 68
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- B. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- C. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
Answer: A
NEW QUESTION # 69
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Regularly merge duplicate contacts to keep tracking data accurately.
- B. When using an external database of record, utilize that system's identifier as the contact key.
- C. Configure Contact Builder to automatically generate a unique subscriber key.
- D. Define the subscriber key as a unique value that does not relate to a specific channel.
Answer: B,D
Explanation:
Two best practices that should be utilized for configuring customer data for long-term cleanliness and maintainability are:
When using an external database of record, utilize that system's identifier as the contact key. This will ensure that contacts can be identified and tracked across different channels and platforms using a consistent and persistent value.
Define the subscriber key as a unique value that does not relate to a specific channel. This will allow contacts to change their email or mobile device without affecting their subscriber key or losing their tracking history.
Configuring Contact Builder to automatically generate a unique subscriber key is not recommended, as it may create duplicate or inconsistent records if contacts already have an identifier in another system. Regularly merging duplicate contacts is not a best practice, but rather a remedial action that should be avoided by using proper data hygiene techniques. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
NEW QUESTION # 70
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
- A. Focus on action-driven subject lines.
- B. Add complementary SMS campaigns.
- C. Create more focused segmented lists for messaging.
Answer: B
NEW QUESTION # 71
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A. Journey Data using CRM Report Import Activity to Salesforce Data Extension
- B. Contact Data using Synchronized Data Sources
- C. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
- D. Journey Data queried from main data extension
Answer: B
Explanation:
To provide near real-time data in a 30-day welcome journey, Northern Trail Outfitters should use contact data using synchronized data sources. This will allow them to access the most up-to-date data from their CRM system in decision splits and other journey activities. Journey data is static and based on the entry source data extension, which may not reflect recent changes in CRM. Contact data mapped through profile attributes or imported from CRM reports may not be as timely or accurate as synchronized data sources. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_decision_split.htm&type=5
NEW QUESTION # 72
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Route the domain through an IP address unique to the business unit.
- B. Configure link wrapping to redirect to the business unit's subdomain.
- C. Configure custom Reply Mail Management for the business unit's subdomain.
- D. Delegate a specific subdomain to the Marketing Cloud name servers.
Answer: C
NEW QUESTION # 73
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