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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

A) Sender Profile
B) Delivery Profile
C) From Address Management

2. Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A) Reference Content Block
B) Einstein Content Selection
C) Dynamic Content Block

3. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

A) Interactive Email Form block
B) Smart capture block
C) Einstein content block

4. Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A) In the Synchronized Data Extensions folder
B) In the Data Extensions folder with sharing enabled
C) In the Shared Data Extensions folder

5. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A) Broaden segmentation criteria to reach more diverse audiences.
B) Increase the frequency of email sending to boost engagement.
C) Scale back sending for specific ISPs until the issue subsides.

Solutions: